This Weeks Learning Experience

Here's a quick thought from a newbie at the game.

By the way, by newbie I mean I have no product of my own, or any website of my own.

In my quest to get at least my first product out the door by the end of this month, I hear again and again

" have a single purpose for your site" meaning each page must direct the visitor towards only ONE single preffered action. Or that's how I understand it anyway.

That action should be one of two: - make the visitor buy now - or capture their email address.

this observation relates to the second goal.

Once the website owner has my address, the single purpose goes out the window.

Holly Cotter being a case in point.

I don't know why I bother with her newsletter as it is SO long! I know for her the single purpose is "Make them Buy!", but she is trying to teach me 7 or 8 different things in each edition of her newsletter.

It would be SO much more interesting if it was concentrating on doing just ONE thing. I don't quite know what to expect from hollys newsletters when they arrive, so they usually get scanned, and then binned.

Martin Avis does something similar to Holly, in that there are a few different sections to his emails, but HIS I read.

Main reason? because his communicate "community". And besides, I get to LEARN something from them for FREE.

Some of these Guru's seem to be oblivious to the "loss Leader / free " concept some of the marketing strategists are such fans of.

So that was my Learning experience today...


Cheers,
Jon ( still progressing )

=Every Day In Every Way, I'm Getting Better And Better=